Expert perspectives on Beta
From experimentation and flexible workspaces to immersive technologies and leadership in uncertainty, discover what our experts have to say.
Leading in Beta
Nora Grasselli on designing for experimentation.
Nora Grasselli is a faculty member at ESMT Berlin. Her work focuses on leadership transitions, teams, collaboration and how leaders navigate uncertainty. She explores the organisational and interpersonal conditions that enable experimentation, behavioural change, transformation and the emergence of new leadership practices.
The spatial shift
Marcus Ernst on how immersive technologies change the way we design.
Marcus Ernst is a Project Manager at MACK One / Europa-Park. He helped bring free-roaming VR to a wider audience, introducing hundreds of thousands to immersive experiences (YULLBE). Ernst now leads a specialised team focused on prototyping and blue-sky concepts, with a mission to redefine the future of entertainment by turning complex technologies into clear, practical solutions.
Lessons from the lab
Russell Loveridge on what businesses can learn from academia's experimental, collaborative approach to design and problem-solving.
Russell Loveridge studied engineering and architecture in Canada before completing his MAS at ETH Zurich, and his PhD at EPF Lausanne in Switzerland. Loveridge coordinates the NCCR DFAB team of over 120 researchers, engineers and technical staff to explore advanced fabrication technologies and novel design techniques for sustainable construction.
Out with the C-suite
Moritz Ettl and Tanja Kamp on letting go of past wins.
Moritz Ettl is Co-founder and Managing Director of Forever Day One, a Berlin-based consultancy specialising in learning and organisational development. He supports companies in investing deliberately and boldly in their people, particularly at the intersection of AI, talent shortages and structural change, and hosts the podcast Good Morning L&D.
Tanja Kamp is Head of Communication at Forever Day One. With a background in film and experience running her own content and communications consultancy, she is responsible for the company’s B2B communications. She advises clients on the strategic communication of major transformation projects and works behind the camera on the podcast Good Morning L&D.
Get curious
Margaret Heffernan shows how.
Margaret Heffernan led creative teams and companies for 30 years in the US and UK. She now mentors CEOs of global businesses, is a Professor of Practice at the University of Bath, and the author of 7 books and 5 plays. She is also a passionate collector of chairs.
Make it yours
Tim Reusch on user-led workspaces.
Tim Reusch operates where the future of work is shaped, at the intersection of people, space and organisational reality. As Head of Workplace Innovation at Vitra, he designs workplaces as dynamic systems that drive innovation and transformation. He has a background in architecture and organisational development.
Beyond control
Raphael Gielgen, Trendscout Future of Work at Vitra, explores why organisations struggle to adapt, what it means to work in Beta, and how companies can rethink control, culture and space.
Raphael Gielgen is Trendscout Future of Work at Vitra. He explores how technology, society, and space reshape work and value creation. Through global research and field insights, he advises organisations on navigating transformation and designing workplaces as strategic infrastructure for learning, innovation and performance.